William Andrew Taylor, Jr., also known as William’Andrew the Producer, is the owner and chief executive producer of Second Chance Music & Production, a recording and music production studio based in Greensboro, NC. Originally from the small town of Danville, VA, William'Andrew the Producer has always been passionate about music and sound. He is currently furthering his expertise by pursuing a degree in Audio Production at Musicians Institute.

‍

How did it all start for you? What first got you into music?

Music began for me in the small church my family attended, where Sunday mornings were filled with the sounds of the choir, musicians setting up, and the choir director teaching harmonies during rehearsals. Those early experiences sparked a deep love for music that’s lived in my heart ever since. I first got involved by wanting to be part of the music department at our local ministry, and that passion grew even more when I joined the school band. Over time, it evolved into a true appetite—not just for music, but for the art of sound creation itself.

I know that being a Music Producer requires a tremendous number of late nights and early mornings. What time do you normally go to bed? What does your average week look like?

Let’s just say being a music producer and engineer requires a schedule that often exists outside the boundaries of traditional time. Saying I’ve had some long nights would be an understatement—creative moments can strike unexpectedly, and when they do, you have to be ready to capture them, even if it means sacrificing sleep. Some days are spent digging through countless sounds and instruments just to find the perfect one, while other days, inspiration doesn’t hit until I’m about to call it a night. The creative process isn’t always predictable, but when that internal switch flips, everything else has to pause—because capturing that moment is everything.

‍

“Music production isn’t just a career for me; it’s the very thing that keeps me grounded, inspired, and connected to my purpose.”

‍

How would you describe the music that you typically produce?

If I had to describe the music I produce, I’d say it comes from the heart and from the soul. Every beat I craft, every lyric I write, and every arrangement I build is rooted in emotion—real moments, real feelings, and real stories. I create from a place that connects deeply to what I’m feeling or what the artist is trying to express, whether it’s the tone of a voice or the message behind the music. With strong influences from gospel, contemporary Christian, and R&B, my sound is always driven by authenticity—it has to feel true, balanced, and emotionally honest, or it simply doesn't resonate.
‍

I read “Psychologists have found that the creative personality contains layers of depth, complexity and contradictions which makes many artists highly sensitive.” How do you approach the sensitive task of discussing changes and rearrangements with artists?

Discussing changes and rearrangements with an artist can sometimes be challenging, especially when I’ve created from a deeply soulful place. I truly value constructive criticism and open feedback—it’s essential for shaping a sound that reflects both the artist’s vision and mine as a producer. But there are moments when the creative process can clash, especially if an artist is holding tightly to a specific sound or brand, leaving little room for growth. While I always respect the artist’s direction, there's a part of me that longs to push boundaries and take them to a place they’ve never imagined—because I hear something unique in their voice, something worth exploring, and my goal is always to stretch that potential in the most authentic way possible.

‍

What would you be doing right now, if it wasn’t for your music production career?

If I weren’t doing music production right now, I honestly don’t know where I’d be—or who I’d be. Music production isn’t just a career for me; it’s the very thing that keeps me grounded, inspired, and connected to my purpose. It’s deeply tied to my spiritual life and my identity—it’s my anti-drug, my therapy, my gift from God, and my reason for pushing forward even when life gets hard. For me, creating music isn’t just about sound—it's about healing, storytelling, and building moments that can overcome adversity and bring light into dark places. Without it, I’d feel like a fish without water—because music production isn’t just what I do, it’s who I am.